Lenus
Lenus is a global platform helping health coaches grow their businesses by reducing admin and focusing on what matters. We created a full rebrand spanning visual identity, tone of voice, and UX/UI to reposition it from a niche fitness brand to a holistic health platform. The new identity combines a dynamic geometric logo, human centered photography, and a flexible system to reflect energy, trust, and a broader approach to wellbeing. Designed at Pentagram
Seekout
SeekOut is a global talent intelligence platform helping companies hire, grow, and retain top talent, with a focus on diversity and hard-to-find skills. We created a full rebrand spanning visual identity, tone of voice, and UX/UI to reposition it from a purely tech-driven tool to a human-centered talent platform. The new identity combines a modular chevron logo, human-focused photography, and a flexible design system to reflect warmth, empathy, and a broader approach to connecting people with the right opportunities. Designed at Pentagram.
Places for London
Places for London is TfL’s property company, managing over 5,500 acres across the city. We created its new name and visual identity, with a 3D frame logo and Johnston typeface reflecting place, space, and TfL heritage. The brand is flexible, forward-thinking, and emphasizes collaboration, trust, and engagement with London’s communities.
Designed at Pentagram
MotoGPMotoGP is the world’s premier motorcycle racing championship, combining extreme speed and global competition. Pentagram reimagined the brand and its sub-brands to unify its identity and boost digital engagement. The new logo, inspired by riders leaning through corners, reflects the sport’s speed and energy. Designed at Pentagram
Channel 5
Channel 5 is the UK’s fifth terrestrial broadcaster, offering a mix of drama, entertainment, and factual programming. We developed a flexible, heavily branded campaign system to strengthen recognition and ensure the Channel 5 identity remains prominent across TV and digital platforms. Inspired by the channel’s logo, the modular design adapts to multiple formats while maintaining consistency, clarity, and equal prominence for each show.
Chubb
This was my degree show project, focused on creating a sense of companionship through playful interaction. The aim was to help reduce stress and loneliness by encouraging unconventional, lighthearted engagement with everyday homeware. The result is an inclusive, characterful table that blends animal and human-like traits, bringing humour and personality into the home. It offers users a moment of distraction and comfort during stressful or lonely times.
Chubb was shortlisted for the Irish Design Awards 2019 in the furniture category.